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Scotch 80

  • Activations
  • Brand Awareness

  • Scotch 80

  • Year

    2019

  • Reach

    2.6M+

  • Impressions

    4.3M+

  • Engagements

    478K+

  • Photo Credit

    Palms Casino Resort

Brand activation for a newly-launched restaurant in Las Vegas

The latest renovation of the Palms Hotel & Casino comes with a new dining experience. The latest addition to the Palm's remodel includes a large list of rare meats and whiskey, being one of the few restaurants in the U.S serving real Kobe beef.
Scotch 80 Prime

The Objective

Following their launch, Scotch 80 Prime looked to grow their brand awareness. They needed to grow their reach to both Las Vegas locals and tourists and drive restaurant-goers. With Las Vegas having conventions throughout the year, we looked to engage some of the top conventions that would be able to capture the attention of Scotch 80's target audience.

Campaign Strategy

During the experience, the Vixen Angel team had posted 3 times to their individual stories highlighting the venue and their experience. Having them post to their stories allowed the influencers to give their audiences a live look at what they are doing and how the restaurant looks.

After the engagement, the team had created individual posts that highlighted their weekend while mentioning Scotch 80 Prime.

List of Influencers with Audience Reach during the event:
  • Vixen - @vixenxofficial - 349,000
  • Greg Lansky - @greglansky - 154,000
  • Ana Foxxx - @foxy_locksy - 81,000
  • Abigail Mac - @msabigailmac - 317,000
  • Adriana Chechik - @bratnasty69 - 159,000
  • Lena the Plug - @lenatheplug - 438,000
  • Natalia Star - @nataliaandx - 196,000
  • Riley Reid - @baconbootyy - 468,000
  • Teanna Trump - @itsteannatrump - 311,000
  • Tori Black - @real.miss.tori.black - 49,000
  • Vicki Chase - @chasevickichase - 42,000
  • Ivy Wolfe - @theivywolfe - 38,000

Campaign Summary

Vixen Angels had the largest booth for the popular AVN Adult Entertainment Expo. Where they did their first crowning of Vixen Angel of the Year. The Vixen Angels comprise of several influencers and adult actresses, we used their influence to promote Scotch 80 steak house and Apex Social Club two fairly new venues at the time who needed some exposure.

With a team about 14, the Influence LV team set up a dinner at Scotch 80 where the team tagged, hashtagged, and thanked Scotch 80. The night followed upstairs to Apex Social Club where we repeated the process. The team generated 1.6million story views in 24 hrs.

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