Brand awareness campaign for national hospitality company
TAO has been a staple in the Las Vegas hospitality scene with a nightclub, dayclub, and restaurant under one roof. Influence LV partnered with TAO to help promote their entities through influencer marketing.
The Objective
With the consistent changing landscape of Las Vegas, TAO wanted to be able to expand their reach to new audiences. To reach these new audiences, we needed to create a campaign that incorporated our network of influencers into these venues.
Campaign Strategy
Our first step of the campaign was to identify the best influencers that would help achieve the best results. We understood the best influencers for this campaign would have an audience that is most likely to come to TAO's venues.
Before the in-person engagement, we had our influencers announce their weekend in Las Vegas while tagging and mentioning the brand.
Our influencers were treated to dinner at the TAO restaurant, where our team would post the dining experience. The influencers would mention, tag, and promote the restaurant throughout the night.
Following dinner, we had the influencers come to TAO Nightclub where they had table service. Our influencers continued to post throughout the night to their Instagram stories and feeds. Through this campaign, we were able to use their audiences to grow TAO's reach.
List of Influencers with Audience Reach during the event:
